Corporate mission

Corporate Motto

社是 礼節 創造 信頼

Management Principles

We hope for the happiness of society and individuals, acting as a bridge for a new lifestyle which is in tune with the demands of the times.
To achieve this, we maintain a corporate environment where people collaborate and grow while developing products, as well as creating and providing new business with our domestic and international partners with our reliable and cooperative relationships.

Greetings from the president

Time spent with one’s family has been re-evaluated these days in Japan. The dining and living room, where families spend most of their time, has become one of the very important elements which indicate the quality of life. Since the foundation of our company in 1949, we have been growing as a trading company that deals
with kitchen and dining related products for department stores and specialty stores. Since the beginning, we have been running the business as a specialist and always proposing a worthy and colourful everyday life as a lifestyle producer. We have expanded our business in logistics by offering a SCM (Supply Chain Management) service, which also supports our current business from 2016.
Adding logistics to our wholesale, import, gift and retail business, we are determined to keep proposing a better lifestyle using our global network, logistics, human resources and all information sources we have built up for a new Japanese family lifestyle. We thank all of our customers and partners for their continued support
and we promise to strive for excellence in the years to come.

Chizue Terada President Y-Yacht Co., Ltd.